Turn your martech into marketing results.
Fractional Advisor, Martech Lead.
Working with marketing and data leaders who need a senior data architecture brain, not another platform vendor.
Marketing knows the goal. The tech isn't getting you there.
Sound familiar? It usually looks like one of these.
You know the marketing. Not the tech.
You know what you want marketing to do — not which tools get you there. I help you build the complete stack.
You've got the tools. They're not delivering.
The platforms are in. The results aren't. I make what you already own actually perform.
You need senior hands, not a new hire.
On-call expertise to steer a decision or unblock a build. Fractional, one or two days a week.
The tool isn't broken. It's just not working for you. That's the gap I close.
Full-spectrum Maretch Consulting
Strategy, setup, and getting it to actually work.
Deep in HubSpot.
Fluent across your whole stack.
How I Help
Wherever you are with your martech, there's a way in.
Pick the right stack
You know the goal, not the tools. I help you select and set up the platforms that get you there — no guessing with a big budget.
Make your stack deliver
The tools are in, the results aren't. I fix the data, connections, and setup so what you own actually performs.
Fractional Support
A senior pair of hands on call — steer a decision, unblock a build, keep the stack honest. One or two days a week.
Diverse Industry Expertise.
Insurance
Retail & D2C
B2B SaaS
Auto
Public Sector
Outside these sectors the practice takes on selective engagements where the customer data architecture problem is acute and the fit is clear. The discovery call is the right place to find out.
Is this the right fit?
- Your board has asked for an AI strategy and you know the data foundations are not ready to support one
- You are preparing a significant platform investment and want an independent assessment before you commit
- You have switched platforms before and the same problems followed — and you now understand why
- You are under Consumer Duty or GDPR scrutiny and your consent and data governance architecture cannot currently withstand examination
- You have recently taken on a new role, inherited a complex data environment and need an honest picture of what you are working with
- You need someone to implement a platform — that is a different engagement and I will point you toward the right people
- You have already decided what to do and need someone to validate it — the assessment follows the evidence, not the brief
- You are looking for a vendor recommendation — there are no platform relationships here and no commission on what you buy
- You need a large team with multiple workstreams running in parallel — this is a senior independent practice, not a consultancy with fifty analysts
Start with a conversation.
Fixed scope. No retainer required.
Thirty minutes. No pitch. An honest conversation about what you are seeing, whether this is the right fit and what the next step should be.
Ready to get started?
30 minutes FREE discovery session. No sales pitch.
Fresh Perspectives.
Practical thinking on Customer Data, MarTech, AI, and making better technology decisions.
